Assets that Influence
Tools and resources to share learing and influence transformation
Assets that Influence change how people think, how they work and how future leaders develop.
A Brilliant Thing was named because lasting change needs tangible things that people can see, remember, revisit and use. Assets that Influence turn projects into practical tools, resources and frameworks. These assets continue shaping thinking, learning and lasting change.
We call these Assets that Influence. Our work deliberately co-creates these during a project or awayday. This means the work together continues to shape best practice.
One of the first articles we published explored the Awayday Slump: that feeling a week after a team day that seemed full of energy and possibility, only to realise you can’t quite remember what you’re meant to be doing differently.
Inspiration fades when there isnt something to anchor it. By co-creating a practical asset as part of an awayday, project or programme, people leave with something they can return to, use and build on. The project might end, but the learning continues to influence change.

3 examples of Assets that Influence
A Collective Story – Can we change how people think?
A project wanted to hear the voices of people with lived experience of trauma, to shape service design, but recognised the retraumatisation that can occur when people are repeatedly asked to share their story with people in situations, that felt vulnerable and where power dynamics were unequal- like in a boardroom.
We worked with 6 people, to craft a collective story and accompanying piece of visual art, that shared important elements of each person’s story in a way they could control. This felt less exposing and the story and artwork was able to be taken to meetings and shared at events, reducing the emotional load on the people who had lived through trauma.
The collective story was powerful because people listening and viewing could see the patterns and recognise the systemic challenges that shaped the stories. This helped leaders tangibly connect societal pressures to individuals’ lived experiences, and influenced the direction of prevention work.
A Reshaped Service – Can we change how people work?
When you transform collective insight into practical assets, you get useful, memorable tools that punch above their weight.
The two tools, developed with WorkWell coaches, embedded experience into the backbone of the service, guiding conversations, strengthening relationships, measuring impact and creating a shared understanding of what good support looks like. The tools describe the service journey, support the relationship between coach and coachee, guide deliverables and service experience, measure impact and communicate the value of the service to partners and participants.
The Road to WorkWell and Progress Postcards tools created a common language and approach. Rather than relying on individual knowledge or experience, the design embedded the perspective of the participant, coach and service leader. By turning collective learning into reusable assets, the project increases consistency, builds team capability and creates a stronger foundation for continuous service improvement.
A Leadership Curriculum – Can we change how future leaders develop?
Organisational memory is lost when people move on or priorities shift. Rather than allowing two years of partnership learning to remain with the people involved, we transformed it into a practical leadership curriculum and toolkit to support system change.
To develop an asset that influences beyond the project timeline, A Brilliant Thing CIC worked alongside HMR Local Care Organisation, Community Enterprises and partners across Rochdale. We co-designed a place-based leadership development programme rooted in local communities, relationships and lived experience. The curriculum brings together community research, leadership practice, facilitation methods and practical tools into a shared approach that can be applied, adapted and delivered by others.
As more leaders use and build upon the curriculum, it strengthens a common language, develops leadership capability and enables collaborative practice to spread across organisations and neighbourhoods. By turning experience into a reusable learning asset, the curriculum continues to influence how people lead, collaborate and create lasting systems change long after the original project has ended.
Transformation is created through design.
Creating assets that influence requires both collaboration and intentional design. At A Brilliant Thing CIC, we use Human Skills to help people collaborate effectively, while Healing-Centred Design® provides the framework for transforming collective experience into practical assets that create lasting change.
Our approach and framework create experiences, develop practice and build knowledge then turn this collective intelligence into infrastructure for change.
- Experience Past lived experiences and memorable shared experiences provide the raw ingredients.
- Collective Learning Reflection and collaboration combine different perspectives, transforming experience into shared understanding.
- Practical Asset Shared understanding is shaped into a practical asset that others can use, adapt and build upon.
- Lasting Influence The asset continues feeding future projects, partnerships and communities long after the original work has ended.
Projects create experiences. Assets preserve and multiply their value.
Frequently Asked Questions
What are Human Skills?
Human Skills are the everyday behaviours we encourage through our work, that help people work well together through change. Skills like compassion, trust-building, conflict navigation, adaptability and critical thinking help teams communicate, collaborate and thrive under pressure.
What is Healing-Centred Design®?
Healing-Centred Design® is our approach to creating positive change, that blends trauma-informed practice, systems thinking and creative coaching. Rather than just solving problems, it helps people, teams and communities design ways of working that build wellbeing, strengthen relationships and create lasting change.
What is Systems Change work?
Systems change is the collaborative work of identifying the patterns, relationships and structures that shape everyday experiences. It helps uncover the root causes of challenges and redesign how systems, services and communities work together to achieve better outcomes for people.
By bringing together the people who use, deliver and influence services, through meaningful consultation and research, codesign and coproduction, systems change work creates more effective, sustainable solutions that improve wellbeing, reduce inequalities and strengthen communities.
